Zima
Rebranding of the discontinued clear malt beverage Zima.
Student project- ADDY Bronze 2022
Outdoor
To tease the relaunch of Zima, we will make a series of billboards containing clues to what might be released. Scan the QR code with your guess for a chance to win a free 6-pack of Zima.
Social media
AMBIENT
In partnership with the National Coalition Against Domestic Violence, we will put up posters in bar bathrooms. Order made-up Zima drinks as a signal for help.
Want to enjoy the project in all its glory?
Copywriter: Bella Nilsson
Art Director: Catharina Brant Bambira
Creative Strategy: Clara Speckhart