LullabyLingo
Learning a language requires consistency and attention. It’s hard to find time during the day to study. We learn languages through bedtime stories as children since they teach us about culture, vocabulary, and pronunciation. Why did we stop?
We will collaborate with Apple to create bedtime stories where people can learn from their favorite childhood classics on Apple podcasts. Only for Duolingo users.
Student project
Apple Podcasts
We will create Duolingo-exclusive bedtime stories on Apple podcast. Fall asleep while learning from your favorite bedtime stories and complete quizzes to unlock more advanced literature the following day. Start your learning journey with The Little Red Riding Hood, and end with William Faulkner.
Bedtime Takeover
In partnership with Apple, we will take over all of your socials and notifications at bedtime. At 9 PM, your phone will be set to “Do Not Disturb”. With some friendly reminders, we won’t let you skip a night of learning again.
Day- to Night-mode Billboards
You can stay up past your bedtime now, but it doesn’t mean you can’t enjoy your favorite childhood classics anymore. Listen and learn from the comfort of your bed. Watch the billboards change from Day- to Night-mode as the sun goes down.
SOCIAL MEDIA
Copywriting: Isabella Nilsson
Art Direction: Laksamana Riadi